Data Mining Techniques : For Marketing, Sales, and Customer Support

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by Michael J. A. Berry, Gordon Linoff

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• Predictive Data Mining : A Practical Guide; Sholom M. Weiss, Nitin Indurkhya (Contributor)
• Seven Methods for Transforming Corporate Data into Business Intelligence; Vasant Dhar, Roger Stein (Contributor)
• Data Mining : A Hands-On Approach for Business Professionals (Data Warehousing Institute Series); Robert Groth
• Data Mining With Neural Networks : Solving Business Problems from Application Development to Decision Support; Joseph P. Bigus

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