Tammy Sachs is President of Sachs Insights, which was founded in 1987. The driving idea behind Sachs Insights was to establish a qualitative research consultancy that brings a user focus to the development of software, web sites, and other interactive products and services. Tammy heads a team of consultants and researchers that help corporate and agency clients integrate research into the product development process, thereby bringing successful, intuitive web sites and software to...