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Reviews
Amazon.com
Martin Nemzow's objective in Building Cyberstores is to show how to build a fully-functioning commercial site online. They'll take you beyond cataloging products and services, to taking and tracking orders, providing online help, tracking customer activity, linking productively with all relevant databases, and generally providing a customer with complete service from initial inquiry to delivery. Its focus, however, is not on how to construct the various pages of a site so much as how to plan and program a cyberstore in a fashion that integrates well with a company's total operations. For that reason, Nemzow begins with a discussion of HTML and database integration, starting with the site strategy and customer demographics. He goes on to explore the pros and cons of platform choices but spends the bulk of his efforts on service implementation. Budgets, domain registration, and legal issues such as reuse of older content receive attention, as do issues of site security, enabling the site for electronic commerce, and integration with financial software. Case studies of a wide variety of sites--ranging from not-for-profit organizations to major manufacturers and from catalog merchandisers to a Web mall and online gaming service--show how the various programming principles work in action. The enclosed CD-ROM includes a copy of the book, a variety of resource files, order entry form templates, tools for gathering customer data, and other Web site development tools.
Book Description
Morph your Web site into a thriving Cyberstore. Setting up and managing a profitable net-selling operation has never been easier! Martin Nemzow's Building Cyberstores: Installation, Transaction and Management gives you the tools to integrate your company's existing databases into your Web site for maximum sales at a minimum cost. You get hands-on help every step of the way-tips on platform selection and interconnectivity-complete guidelines for working with CGI and VB scripts and other tools-and...  read more
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Copyright (c) by Eugene Kisly and Victor Kisly, 1999-2000
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