Shayne Bowman and Chris Willis are co-founders of Hypergene, a Dallas-based media consulting and design firm. They develop, design and producecommunication and commerce projects for clients in business, media andtechnology. Bowman and Willis are recognized leaders in design with morethan 150 awards from Communication Arts, The American AdvertisingFederation, The Society of News Design and The Society of ProfessionalJournalists. They write and speak frequently on media strategy,...