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by David J. Gunkel
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Book Description
In Information of Technology David J. Gunkel examines the metaphors applied to new technologies, and how those metaphors inform, shape, and drive the implementation of the technology in question. The author explores the metaphorical tropes that have been employed to describe and evaluate recent advances in computer technology, telecommunications systems, and interactive media. Taking the stance that no speech is value-neutral, Gunkel examines such metaphors as "the information superhighway" and...  read more
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Copyright (c) by Eugene Kisly and Victor Kisly, 1999-2000
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