This single book has all you've been looking for, doesn't it ? by Robin Webster List Price:   $59.95 Our Price:   $59.95 Availability: Usually ships within 24 hours. Living in UK? Get It Here! Living in Deutschland? Get It Here! Living in France? Get It Here! Reviews Book Description This annual study provides key benchmarks on Web site management and Internet advertising based on a 2000 survey of ANA members. Many important Web site management issues are addressed including: Web site staffing; costs of developing and maintaining sites; organizational responsibility; use of e-commerce; databases; the evolving role of extranets, and more. The fourth edition also contains extensive information on Internet advertising with important data on spending levels, buying criteria, production budgets, agency compensation agreements, measurement needs, agency compensation demographics, and other key issues. It illuminates the shifting objectives of web marketers in this rapidly changing arena. This comprehensive study is an invaluable guide for Web site managers and marketers responsible for advertising online.

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