The Business Internet and Intranets : A Manager's Guide to Key Terms and Concepts

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Reviews
Book Description
In a remarkably short period of time, the Internet revolution has enabled technologically wired managers to leave their less-savvy colleagues behind, scrambling to stay competitive--and the emerging value of intranets is making the race more strenuous yet. To ease the stress, Peter Keen offers reassuringly complete coverage of web technology as it relates to success in today's business environment.

The fifth installment in Keen's popular series of manager's glossaries, this accessible handbook quickly acquaints readers with the key concepts of the business Internet and intranets. Managers can use it as a reference, or a resource for understanding and communicating the larger significance of web technology and business innovation. Keen and his co-authors highlight business issues throughout, emphasizing their relevance for managers through many real-life profiles. This indispensable glossary includes insightful commentary, practical applications, and over 100 essential terms to help managers decipher the Internet fast.

From digital cash to advertising on the Internet to building an intranet, authors Keen, Mougayar, and Torregrossa put the fundamental information at every manager's fingertips.

From the Back Cover
"A useful, lucid explanation of how to use the Net in business to deliver actual service and create real value."--Esther Dyson, author of Release 2.0

About the Author
Peter G.W. Keen is the author of the bestselling Every Manager's Guide to Information Technology (HBS Press), and is founder and executive director of Keen Innovations, (formerly known as the International Center for Information Technologies.) Walid Mougayar is president of CYBERManagement Inc., chairman of CommerceNet Canada, and author of Opening Digital Markets. Tracy Torregrossa is research director for Keen Innovations.

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