The Interactive Corporation : Using Interactive Media and Intranets to Enhance Business Performance

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by Roger Fetterman

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Reviews
Book Description
In The Interactive Corporation, author Roger Fetterman explains the new uses of interactive media through case studies of major corporations like Hewlett-Packard Company and Nortel (Northern Telecom). Demonstrating the successes of networked interactive media in business processes, Fetterman dissolves the hype and ambiguity often associated with new media and answers the important question "What does interactive media mean to me and my business in the new globally competitive marketplace?"

The Interactive Corporation is organized for you to have quick access to the case-study success stories in such business areas as manufacturing and distribution. Leading corporations such as Apple Computer, AlliedSignal, Booz-Allen & Hamilton, Kaiser Permanente, and the The Boeing Company are profiled as they undergo the metamorphosis into truly interactive corporations.

Synopsis
Targeting the managerial decision-maker, consultant Roger Fetterman demonstrates how interactive media can increase efficiency and productivity in the workplace, and boost sales and profits. Fetterman, who has assisted several major corporations with implementing multimedia tools and applications, cites actual success stories.

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