Away from corporate, client-led commissions, in the personal 'side' projects of designers, the real possibilities of ubiquitous tools like Photoshop and Illustrator can be discovered.

"You have to bend filters, push them to their limits, and tweak them out in order to get something new. I think it's important to wrestle full-on with these things, otherwise you risk producing lifeless and boring results." - Jemma Gura