Cybermarketing : Internet E-Mail Cd-Rom Online Services Edi Advertising Market Research Publicity Sales Customer Service and More

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by Len L. Keeler

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Synopsis
This invaluable roadmap to the vast opportunities in marketing is divided into three main sections: Cyber-Tools examines the various tools available; Cyber-Tasks explains how specific marketing tasks can be performed and enhanced; and Cyber-Opportunities explores strategies that integrate the new technologies with marketing tasks to pursue attractive opportunities. Illustrations.

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