Online Market Research : Cost-Effective Searching of the Internet and Online Databases

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by John F. Lescher

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Synopsis
Enables professionals to perform efficient and cost-effective market research using the Internet and online databases, shares techniques on how to access the latest business data, and profiles various online information sources. (All Users).

Synopsis
Get a step ahead of your competitors with the newest form of market research. John Lescher provides the reader with a background in market research, an overview of online information sources, a demonstration of using the sources for market research, and a methodology for keeping up with the ever-changing online world.

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