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Amazon.com
The Search for Digital Excellence takes on the nuts and bolts of electronic commerce--how it can be used to attract and keep customers and how it can benefit the company that uses it. A key point of the book is one that should not come as a shock to anyone who understands any form of business, but that many--if not most--Web practitioners tend to forget: e-commerce success--let alone excellence--is not a matter of technology. It's a matter of building worthwhile relationships within the company and between the company and its customers. The authors discovered, however, that the approach to building those relationships is different in an electronic environment than it is when dealing face to face, by telephone, or by catalog. They expound and expand upon five key principles of e-commerce success: (1) Competitive advantages are more difficult to achieve and harder yet to maintain.
(2) Technological solutions will not put you ahead because your competitors can use them as easily as you can.
(3) Traditional long-range planning must give way to constant self-questioning and the search for unpredicted, emerging opportunities.
(4) Isolation is deadly, while networks of positive relationships--even with competitors--are essential.
(5) Companies must focus online technologies on core competencies while engaging noncore competencies only with extreme caution. The research behind this book has been distilled into plain language and is presented with a commonsense approach to forging lasting e-commerce success. --Elizabeth Lewis Book Description
Avoid the mistakes of early movers and adapt the winning strategies of the profit-making leaders in today's global electronic marketplace. As The Search for Digital Excellence makes clear, you can't develop a smooth-running Web-based organization and business overnight. But you can significantly reduce the time it takes to do it by exploiting this book's dozens of detailed case studies, which cover large and small industries and spotlight the lessons learned by today's E-commerce pioneers. You'll shorten your Web-based technology learning curve when you see how: Marshall Industries and MCA/Universal took different but equally valid approaches to implementing E-commerce; Silicon Graphics uses a highly distributed intranet to improve communication, workflow, and collaborations, and to reduce cycle times; Bank of America's experimental approach to implementing Internet-EDI contrasts with McKesson Corporation's rapid application development; Ford Motor Company's global internetworking initiative helps to shorten new car development times and customize products for specific markets; CyberGold and Inktomi employ Web-based technologies to build lasting ties to customers and partners; Boeing and Fruit of the Loom have forged cost-effective electronic links to suppliers and distributors; Onsale and Virtual Vineyards have become dynamic virtual organizations and have established vibrant, novel marketspaces. Your firm's future success lies in its ability to develop a consumer-based, Web-centric operation quickly and efficiently. The Search for Digital Excellence enables you to do both, by highlighting the model companies that have made this crucial transformation. From the Back Cover
Avoid the mistakes of early movers and adapt the winning strategies of the profit-making leaders in today's global electronic marketplace. As The Search for Digital Excellence makes clear, you can't develop a smooth-running Web-based organization and business overnight. But you can significantly reduce the time it takes to do it by exploiting this book's dozens of detailed case studies, which cover large and small industries and spotlight the lessons learned by today's E-commerce pioneers. You'll shorten your Web-based technology learning curve when you see how: Marshall Industries and MCA/Universal took different but equally valid approaches to implementing E-commerce; Silicon Graphics uses a highly distributed intranet to improve communication, workflow, and collaborations, and to reduce cycle times; Bank of America's experimental approach to implementing Internet-EDI contrasts with McKesson Corporation's rapid application development; Ford Motor Company's global internetworking initiative helps to shorten new car development times and customize products for specific markets; CyberGold and Inktomi employ Web-based technologies to build lasting ties to customers and partners; Boeing and Fruit of the Loom have forged cost-effective electronic links to suppliers and distributors; Onsale and Virtual Vineyards have become dynamic virtual organizations and have established vibrant, novel marketspaces. Your firm's future success lies in its ability to develop a consumer-based, Web-centric operation quickly and efficiently. The Search for Digital Excellence enables you to do both, by highlighting the model companies that have made this crucial transformation.
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