Electronic Whistle-Stops

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by Gary W. Selnow

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Book Description
Fifty years ago, the political whistle-stop tour was thus named because trains blew their whistles twice when making unscheduled stops in backwater towns. Like its distant cousin, the electronic whistle-stop brings the candidate's message directly to the people, but with one outstanding difference: the new whistle-stop offers politicians an accuracy, efficiency, and success at voter persuasion unimaginable to earlier whistle-stoppers such as Harry Truman. Selnow illustrates how the Internet and earlier electronic technologies have been used politically and what the side-effects, intended and otherwise, have been.

About the Author
GARY W. SELNOW is Professor of Communication at San Francisco State University and the developer of America's Voice, a nation-wide program using television and the Internet to air the political views of American voters.

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