The Innovation Matrix

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by Paul A. Herbig

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Availability: This title is currently on back order. We do not have a reprint date for this title, but we expect to be able to ship it to you within 3-5 weeks.

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Book Description
Attributes of culture and a nation's structure influence the degree and type of innovation achievable within a society. Routes exist for any nation, regardless of its structural or cultural elements, to achieve innovative success and economic development. Clear, concise prescriptions are given to enable managers and societies to determine those structural aspects of their nation that may need adjustment. Managers of international businesses, research and development, as well as researchers in the fields of strategic management, technology, and public policy, will find this comprehensive book on innovation a valuable asset.

About the Author
PAUL A. HERBIG is Visiting Professor of Marketing at the Graduate School of Trade and Business Administration, Texas A&M International University, Laredo.

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