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Book Description
Futuristic technologies (which frighten most people) are a delight to Peter Cochrane, an internatinal speaker with Business Week's Executive Programs, and head of Research at British Telecommunications. Human cloning, identification chips implanted under the skin, digitally enhanced brains, and machines that can think--these are things which he not only believes will occur in the near future; Cochrane actually embraces these scary, science-fiction notions as natural extensions of human development. While he remains an unbashed optimist about the future of technology, he is fully cognizant about the jarring nature of rapid technology, he is fully cognizant about the jarring nature of rapid technological change, both to individuals and to societies. As little as 30 years ago, he points out, an individual would meet and communicate with only 3,000 people in their lifetime. Now, we can do so in a matter of weeks or days. Synopsis
A renowned business leader and irreverent futurist offers an uncensored and sometimes disturbing commentary on how today's dramatic advances in technology will alter the way we live and think. The technology is inevitable: Cochrane argues that the only question is whether we will embrace it or fear it. 24 photos. From the Back Cover
"Most futurists are voyeurs. By contrast, Peter Cochrane looks ahead with all the authority of a digital activist, one whose anarchy one year is establishment the next. The collected stories in Tips for Time Travelers illustrate how your life will change by being digital and, as such, is a primer about living in the future." - Nicholas Negroponte, Director, MIT Media Lab. "The future causes most of us to become intensely short-sighted. From afar it swims in a crazy, unimaginable heat haze. As we gradually arrive it all seems perfectly normal and the past recedes in a blur. Somewhere along the line we miss some vital perspective. Peter Cochrane is one of our most far-sighted visionaries, and brings brilliant clarity and focus to our understanding of ourselves and our technologies, and of how profoundly each is transforming the other." - Douglas Adams, author of Hitchikers Guide to the Galaxy. "Peter Cochrane's great gift is not only that he can see 100 years into the future (when we'll all be dead and could care less), but five minutes into the future as well. This, my friends, is where the action is. Tips for Time Travelers manages the tricky task of placing invention within the context of what is to be us, and lays the groundwork for why we might care." - Bran Ferren, Executive Vice President, Walt Disney Imagineering.
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