Elements of Web Design : The Designer's Guide to a New Medium

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Reviews
Amazon.com
Elements of Web Design helps designers learn how the experts plan and design their Web sites. It's ideal for readers who haven't yet learned what the Web is all about, but who'd like to start applying their design and management skills to Web-site production. The book provides a history of the Web, examples of well-designed sites, and information on coding HTML and preparing Web graphics.

The authors start off by describing the Web and outlining its virtues: hypertext, interactivity, the nonlinear structure, and the variety of tools available. The authors discuss problems that designers will encounter, like bandwidth issues and HTML-related constraints on page layout. You review nine outstanding examples of Web sites that have solid designs and well-produced, well-targeted content. Next you learn the process of Web design: from managing a project and defining the site's goals, to structuring the site and creating content.

You learn the basics of HTML and get a crash course in laying out pages with HTML tags, and there's a helpful chapter on Web typography. Next you learn the aspects of preparing Web graphics, including information on file formats, image maps and backgrounds, and 3-D graphics and palettes. The chapter on interactivity offers an in-depth explanation of plug-ins, chat rooms, and video conferencing. Programming issues, lightly but clearly touched upon, include client-side and server-side processing as well as common programming languages.

All of the information is presented in a high-level, clear, approachable manner well suited to relative newcomers to the Web. There are lots of screen shots throughout this handsome, full-color book, as well as cross-references, Web resources, and definitions of new terms. The appendices are also helpful and include an HTML reference and a glossary of relevant Web terminology. --Kathleen Caster

Book Description
Elements of Web Design introduces traditional designers to the opportunities and pitfalls of Web design. Assuming readers understand traditional design issues but not the specific demands of the Web, this book includes chapters on every step of assembling pages - from pulling together a team with the appropriate skills, to choosing the right design formats, to creating contracts with clients to reflect the ever-changing nature of Web pages. --This text refers to the paperback edition of of this title

Synopsis
First graphic designers had to learn to design on the desktop. This is the book that tells them how, showing them through every step from putting together a team with the necessary skills to choosing the right design formats to creating appropriate contracts with clients. --This text refers to the paperback edition of of this title

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