Roger C. Parker's Guide to Web Content and Design : Eight Steps to Web Site Success

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by Roger C. Parker

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Reviews
Book Description
With his seminal guide to Web site design, award-winning author Roger C. Parker lays out the eight steps to Web site success: planning, content, design, involvement, production, follow-up, promotion, and maintenance. In Roger C. Parkers Guide to Web Content and Design, Parker argues that the Web is best suited as a marketing and communication medium rather than a playground for designers. According to Parker, graphic design should be utilized as a resource to more effectively deliver a Web sites message to a targeted audience.

Roger C. Parkers Guide to Web Content and Design touches on the topics of choosing a Web site address, developing quality content, engaging your visitors, promoting your Web site, upgrading existing Web sites, and customer service. Parkers book reveals the promise of the Web and demonstrates how you can maximize your commercial forays onto the Internet.

Synopsis
Roger C. Parker is one of the nation's leading desktop publishing gurus. He knows how to communicate and is a leading evangelist for clarity, directness, solid design, and careful planning and execution as the way to get a message across. This guide teaches the reader to establish a goal, identify the target audience, create meaningful content, and encourage action.

Synopsis
With full-color illustrations throughout, one of the nation's leading electronic publishing gurus focuses on how Web design and content have to be carefully planned, tested, and executed, and demonstrates how this new medium of expression can be used to develop a compelling and effective Web presence. Original. (Intermediate)."

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