Building Cyberstores : Installation, Transaction Processing, and Management

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by Martin Nemzow

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Book Description
Morph your Web site into a thriving Cyberstore. Setting up and managing a profitable net-selling operation has never been easier! Martin Nemzow's Building Cyberstores: Installation, Transaction and Management gives you the tools to integrate your company's existing databases into your Web site for maximum sales at a minimum cost. You get hands-on help every step of the way-tips on platform selection and interconnectivity-complete guidelines for working with CGI and VB scripts and other tools-and profiles of real-world online database integration strategies-everything you need to implement an internal/external Web site that supports e-mail, threaded messages, surveying, cyber ordering and catalog services with EDI, merchant credit and E-cash. The bundled CD-ROM comes loaded with ready-to-use order templates, examples of existing cyberstores and tools for gathering data from customers-making this the most valuable guide to online commerce available.

Synopsis
A complete programmer's and technical manager's guide to integrating existing databases with WWW sites for catalog sales, data inquiries, transaction processing, Intranet/Internet payment schemes, and delivery of pay-per-view documents, books, information and help services. The CD includes order-entry form templates, samples of existing cyberstore sites and tools for collecting customer data.

Synopsis
A nuts-and-bolts guide to building shopable web sites and handing transactions covers such issues as security, credit card payments, posting databases, Java, and information flow from Intranet and Internet. (Intermediate).

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