This single book has all you've been looking for, doesn't it ? by Jeffrey L. Funk List Price:   $69.95 Our Price:   $69.95 Availability: Usually ships within 24 hours. Living in UK? Get It Here! Living in Deutschland? Get It Here! Living in France? Get It Here! Reviews Book Description This book shows how the hybrid model, which uses both market and committee mechanisms, explains standard setting and firm competition in the mobile communications industry. The hybrid model explains why certain mobile communication standards like GSM have become global standards while others, for example digital standards supposed by US firms, have not become global standards. The hybrid model also explains why Nokia is the leading producer of mobile phones and Ericsson the leading producer of mobile infrastructure. About the Author Jeffrey L. Funk is Associate Professor of Business at Kobe University's Research Institute for Economics and business.

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