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This single book has all you've
been looking for, doesn't it ?
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by Roger Fetterman
List Price: $30.00
Our Price: $30.00
Availability: Usually ships within 2 to 3 days.
Living in UK? Get It Here!
Living in Deutschland? Get It Here!
Living in France? Get It Here!
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Reviews
Amazon.com
Despite the new and (some would say) as-yet unproven commercial nature of "networked interactive media," major firms ranging from McDonnell-Douglas and Boeing Company to Kaiser Permanente and Price Waterhouse have been using the technology--such as modem-equipped notebook computers in the field, and intranets with day-to-day corporate data--to hone their competitive edge. The Interactive Corporation, by independent consultant Roger Fetterman, uses the experiences of these and other forward-thinking companies to place such technological tools and cyberbusiness savvy into a larger context for those who may glimpse the potential but lack the know-how or confidence to actively proceed.
Book Description
In The Interactive Corporation, author Roger Fetterman explains the new uses of interactive media through case studies of major corporations like Hewlett-Packard Company and Nortel (Northern Telecom). Demonstrating the successes of networked interactive media in business processes, Fetterman dissolves the hype and ambiguity often associated with new media and answers the important question "What does interactive media mean to me and my business in the new globally competitive marketplace?"
The...  read more
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Copyright (c) by Eugene Kisly and Victor Kisly, 1999-2000
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